I thought this car marketing concept from Citroen was quite interesting. It's obviously aimed at males (one of the hero images features all males), but makes a vibrant and quite feminine use of purple and deep magenta. I suppose it might be going for the 'space age' or 'regal/royal/rich' angle... to me it seems to be making purple an acceptable car colour to men, fighting against the more popular choices such as black, silver, red etc.
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