Monday, October 5, 2009

Doritos Packaging Concept



Here is a cool packaging concept I found on Behance.net. I think it shows great one colour use. Even though only one main colour is used per package, the faceted construction of the box adds depth to the colour depending on where the light falls. I think this singular bold colour use is also an advantage because it will make the packaging stand out on the shelf... usually chip packets use many different colours. While they are trying to compete against one another, they almost end up blending in to one another.

No comments:

Post a Comment