Monday, October 5, 2009

Pretty in Pink


I just finished laying up this page at work... it's our usual 'Beauty Box' section, but it features all Breast Cancer Support products this month... So as you can see, it's all about pink!!! Pink really does have a strong association with breast cancer. The people behind raising awarenes for the illness have done well to create such strong branding based pretty much singularly on two things- the colour pink and the ribbon shape (which without the colour pink could have multiple meanings for multiple charities). I used our usual Beauty Box background image except in greyscale, then overlaid pink onto the lips. Using a greyscale background keeps the attention focused on the pink and provides a bit of a balance to all the bright colour accents.

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