Friday, October 16, 2009

Ashtanga Yoga Shala

Business Card Front & Back (without grey border obviously!!! It's just the PDF display background)

Front of wrap around labels for Yoga DVD and Yoga Hemp Exercise Top

Back of wrap around labels with information on the company (without grey border!)

I'm finally making progress with my use of colour! I just completed an assignment today which I was quite proud of my colour choice for. It's just a nice simple folio assignment to balance out the abundance of very layered, colourful and bold pieces I have in my folio now... something I felt I needed to break away from a bit. So what better to design something simple and rich and lovely for than a yoga studio... I obviously wasn't actually commissioned to do this... it's just my interpretation of the brand. I chose to use nice warm, earthy, balanced and inviting colours, without being exclusive to one gender of course. Yoga isn't just for males or females, it's for everyone. I think soft, warm colours invoke this feeling nicely. Not too bright, not too dull, not too cool. And a big change from my usual 'go crazy with all the colours of the rainbow' approach!!!

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