Friday, October 16, 2009
Ashtanga Yoga Shala
I'm finally making progress with my use of colour! I just completed an assignment today which I was quite proud of my colour choice for. It's just a nice simple folio assignment to balance out the abundance of very layered, colourful and bold pieces I have in my folio now... something I felt I needed to break away from a bit. So what better to design something simple and rich and lovely for than a yoga studio... I obviously wasn't actually commissioned to do this... it's just my interpretation of the brand. I chose to use nice warm, earthy, balanced and inviting colours, without being exclusive to one gender of course. Yoga isn't just for males or females, it's for everyone. I think soft, warm colours invoke this feeling nicely. Not too bright, not too dull, not too cool. And a big change from my usual 'go crazy with all the colours of the rainbow' approach!!!
Labels:
analogous,
Assignments,
Branding,
Colour Gender,
Earth Tones,
tints,
Yoga
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